[1]
Wiratama, B., Wijaya, A.P., Prihandono, D., Wijayanto, A. and Suhud, U. 2022. Examining the role of word of mouth in purchase decision: an insight from fashion store. Business: Theory and Practice. 23, 1 (Jun. 2022), 231–238. DOI:https://doi.org/10.3846/btp.2022.12554.